Why Picking A Niche Is The Most Important Business Decision You'll Make
The first couple of years of our furniture making business we built everything and anything - beds, joinery units, coffee tables, dining tables ... you name it, we made it.
When we decided that we were going to focus on bedroom furniture everything fell into place and our business started growing significantly and quickly. We absolutely love making beds... we found that it was a great mesh of our passions - Al's building + Imo's styling. "Forever Beds" also align with our values of buying once & buying well.
In this episode we chat about our experience niching down, the benefits of getting specific about what you do, who you do it for and tips on how you can do it in your business too.
This is a great episode for anyone in business, particularly if you're a creative maker.
Enjoy!
IMO + AL
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